How to find Unlinked Brand Mentions for free?
In the world of SEO even in this day and age backlinks are a major factor in building a strong foundation and in my opinion this is not going to change anytime soon. The way I see backlinks in SEO is as the bricks that build and strengthen your website.
Unlinked brand mentions/citations and/or whatever else you may call it is still a huge player in gaining backlinks and in theory it should be a quick, easy and a cost effective way to gain backlinks. However, with the constant rise of digital advertising usage and creation of blogs it is no surprise that people are not willing to add a link for free and personally I wouldn’t pay for a link – move on to the next one!
Counting only my ‘SEO’ years I am a toddler but nonetheless (no ageism here!) I have learnt some tricks and tips that have proven successful and helped me find unlinked brand mentions. The method is easy and can be followed through below:
- Download SEO Quake for free
- Limit your search to only display external sites – using
Brand -site:brand.com -site:pinterest.com -site:facebook.com -site:twitter.com
3. Filter your search results by month to collect monthly unlinked brand mentions
4. Change Google search settings to display more than 10 results a page
5. Export results into Excel using SEO Quake
6. Start sorting through data!
How to Write Unlinked Brand Mentions Outreach Emails
The way I approach outreach emails is to sound like myself as opposed to a business email. At the end of the day you are asking someone for a favour and taking the casual approach has served me well. I will provide a quick example and of course keeping in mind the brand’s tone of voice before using particular words.
What to include in emails:
- Try to find the authors email and address them by name
- Include a link to the post/article you are referring to
- Optional – include a snippet of the post/article
- Include the link you want them to link to and briefly mention why, for example providing readers with additional information
I would highly recommend following up emails after a week or two. A great tactic is to forward the previous email and ask if they had a chance to read it, I’ve had great success with this!
Thanks for reading, tweet me! @01rasida